How about thinking of your customers as the primary focus. What do they want?
Research the user requirements, and set goals.
Who are they?
What they need?
Key reasons they visit your website?
Then you can identify what content to include and decide the key reasons they visit your website.
Principal mistakes companies make in designing their website:
Jam the home page - confuses and disappoints the visitor.
Text-heavy website - graphics and signposts will help visitors naivigate.
Combination of background and foreground colours - may meet the brand requirements but can the visitor see the navigation option?
All easily remedied at the planning stage.
So best of luck.